We serve a broad array of clients in the public and private sectors, both business-to-consumer and business-to-business, but our greatest strength is understanding consensus-driven organizations, especially in the fields of economic, community and real estate development.
Consensus-driven organizations are governed by a board of directors or an elected council or commission. They may be a city, governmental agency, trade or professional association, chamber of commerce, membership organization or community group. They typically have a large and varied constituency, and they must serve everyone.
This creates many communications challenges. Subgroups have conflicting needs, requiring compromise. Education and technology-adeptness levels vary. Leaders may not fully understand the extent of a problem or opportunity. Messages have to be delivered and repeated at many levels. Financial resources often are limited just by the very nature of the organization.
The Douglas Communications Group’s experience and skill meeting the needs of such organizations comes from the background of its president, Sharlan Douglas. She is a Royal Oak city commissioner and an 11-year planning commissioner. As founding executive director of the Eight Mile Boulevard Association, she forged an alliance between the public and private sectors to revitalize and promote a thoroughfare that had been the physical and spiritual dividing line between Detroit and its suburbs for a generation. As a chamber of commerce executive, she created a 21st-century array of communications products that re-engaged members while increasing the organization’s revenue.
We can help you improve your organization’s internal and external communications or help you reach members of a community or public body.