I’ve said it before and I’ll say it again: You cannot underestimate the value of the knowledge and skill that you get from a trained graphic designer. When you’re branding your business, they bring their brains to the table, engaging you in a dialog that draws out the history, hidden agendas and visions and crafts a look and feel that are unique and true. That said, you CAN buy a new logo through an online process for as little as $250 at websites like Logotournament.com. You’ll get a vector file from them. Bear in mind that it’s just the start. You still have to create the stationery, business cards, collateral materials, packaging, signage and promotional products that it’ll go on. Thanks to Stephanie Zafarana of Easy Green Shop for the tip.