A PR seed planted two years ago pays off

When Carlisle/Wortman Associates developed and wrote a technology planning toolkit for Oakland County, we pitched it as a story to the Michigan Township Association’s magazine.  At the time, they weren’t interested.  Two years passed.  This past February, I got an email from Jenn Fiedler, editor of Michigan Townships News.  They’d lost the cover story for the April issue.  Could Carlisle/Wortman provide them with a 3,000-word toolkit summary by March 1?   You bet!  Here’s the result 4/28/10

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