A PR seed planted two years ago pays off
When Carlisle/Wortman Associates developed and wrote a technology planning toolkit for Oakland County, we pitched it as a story to the Michigan Township Association’s magazine. At the time, they weren’t interested. Two years passed. This past February, I got an email from Jenn Fiedler, editor of Michigan Townships News. They’d lost the cover story for the April issue. Could Carlisle/Wortman provide them with a 3,000-word toolkit summary by March 1? You bet! Here’s the result 4/28/10
