Are you hiding from the truth?

When I was studying to be a PR practitioner, the definition of “public relations” included the concept of “two-way communication.”  Once that meant laborious and expensive surveys, with long gaps between the question and answer.  Web 2.0 can give you that information instantly, providing instant feedback from your customers and making it possible for you to continuously improve and refine your products or services.  Here’s a list of Web products – some free, some fee – you might find useful.  Thanks to Debi Hart of Hart Marketing for this source. 5/27/10

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