If you have an employee handbook, it should have a section guiding how employees may mention their job and the company in social media. Thanks to Komando.com for this site where you can develop a simple policy for free. For 150 examples of social media policies, visit the Social Media Governance site.
Sure, your corporate policies can limit how employees refer to the company in their social media relationships; but what if you used those tools to increase communication and collaboration at work; to train employees, or to incorporate them into your marketing and community relations campaigns? Intel did just that, as told in this article in the Feb. 3, 2010 Harvard Business Review.