An election year is a great time to do key message training

Do you struggle to keep people in your organization on message? Do you worry that news media questions will catch you off guard?

Political campaigns provide an entertaining and effective example of how to stay on message and what happens when you slip, as I wrote in this 2010 article. We offer training sessions for boards of directors and teams of business leaders, which may also include on-camera practice.

A professional association sought our help when they contemplated changing their management company and office location and wanted to communicate the options and reasons effectively to their members at an annual meeting.

“Your diligent work helped us to portray a strong message,” the president said. “The delivery felt quite easy actually, maybe because we were so prepared.”

Contact me now to schedule key message training for your organization.

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