Is your relationship with your customers and prospects a conversation or a monologue? Learn to listen! Ask me how. Sharlan Douglas email me or call  248-548-5460. Photo by City Photos and Books

Are you a jargon junkie?

Needless to say, I loved this blog post from consultant Marc Rudov about the dangers of jargon.

“To speak in customer language, which obviously DOES resonate with customers, a supplier must understand: 1) buyers’ needs, emotions, and conversations; 2) that buyers acquire value and solutions and lifestyle, not products or technologies,” Rudov says.

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