Is your relationship with your customers and prospects a conversation or a monologue? Learn to listen! Ask me how. Sharlan Douglas email me or call 248-548-5460. Photo by City Photos and Books
Are you a jargon junkie?
Needless to say, I loved this blog post from consultant Marc Rudov about the dangers of jargon.
“To speak in customer language, which obviously DOES resonate with customers, a supplier must understand: 1) buyers’ needs, emotions, and conversations; 2) that buyers acquire value and solutions and lifestyle, not products or technologies,” Rudov says.
