How to write stories that sell

Call me Ishmael. Lolita, light of my life, fire of my loins. It is a truth universally acknowledged, that a single man in possession of a good fortune, must be in want of a wife. It was a bright cold day in April, and the clocks were striking thirteen. Happy families are all alike; every…

It’s the story that matters, not the channel

You don’t need a Facebook strategy. You need a content strategy. So says consultant Shel Holtz in this post. “Platforms come and go,” he said “They change. The audiences that embrace them are fickle and abandon them easily for something that better suits them. … For communicators with a content strategy, adjusting to these changes is…

Are you a jargon junkie?

Needless to say, I loved this blog post from consultant Marc Rudov about the dangers of jargon. “To speak in customer language, which obviously DOES resonate with customers, a supplier must understand: 1) buyers’ needs, emotions, and conversations; 2) that buyers acquire value and solutions and lifestyle, not products or technologies,” Rudov says.

Enough with the quote marks already!

The other day, Shelly Kemp, executive director of the Royal Oak Chamber of Commerce, railed in general at young people covered with tattoos and, more specifically, at a young woman who had “Allen” tattooed on her arm. To be clear: His name had quote marks around it. “What does that mean?” Shelly demanded. “Does she…

In defense of robo calls

OK, carefully look over the top of the foxhole. Yes, it’s safe. The election is over. Now, I’d like to talk to you about robo calls. No! Stop! Don’t throw that at me! Hey, do you eat with that mouth? STEP AWAY FROM THE UNSUBSCRIBE BUTTON. We hate robo calls because they are intrusive, often…

Reddit: Free speech bastion or just a bunch of creepshots?

On September 5, I posted this story about the social site Reddit, and President Obama’s online interview there. I cited a September 2 New York Times story by David Carr who called the site “casually misogynistic.” Turns out it’s not so casual, as evidenced by this gawker.com article with internet troll Michael Brutsch, aka Violentacrez….

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