Build trust in your website on this foundation

Every day we consciously and intuitively decide whom to trust.  We base our judgments on a firm handshake, a solid-looking storefront or membership in the same club.  The intangible Internet eliminates  those physical litmus tests.

“Online trust must be developed without face-to-face contact, and it must be created instantly in the few precious seconds it takes a website visitor to evaluate your value proposition,” said this article in Website Magazine.

The article describes the four pillars of building trust online.

  • Appearance: First impressions matter.
  • Transactional Assurance:  Reassure those people who rightly fear spam and identity theft.
  • Experts & media:  Repeat favorable publicity, display endorsements
  • Consensus of peers: List your customers, show your size (“Billions and billions sold”)

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