“One of these days I’ve got to get around to doing some
public relations.” That’s what we often hear from the business owners we meet at networking events.
“Well, why don’t you?” we ask.
1.
“I’ve done it before and it didn’t work.”
2.
“I can’t afford it.”
3.
“I’m too busy just keeping the business going.”
Consider this:
1.
What criteria did you use to judge your success? We work with all our
clients to help them determine what success will look like, and create a
customized communications program to achieve that result.
2.
What is the cost of not marketing your business? Even if you’re not
planning to grow the company, marketing helps you retain the customers
you have. McDonald’s spends 10% of its annual sales on marketing, and
it’s primarily aimed at reinforcing the decisions of the people who
already eat there, not at getting new customers.
3.
You’re doing the job you do best – that’s great! Let us do what we do
best: Listening to the needs of your customers and demonstrating that
you’re the best business to meet those needs.
