Dearborn Chamber of Commerce At the Dearborn Chamber, Douglas Group CEO Sharlan Douglas created a weekly e-newsletter targeting employees of local businesses that met first-year revenue goals, tripled traffic on the chamber website and won a 2005 Diamond Award from the Michigan Society of Association Executives. In 2004, the redesigned website won an American Chamber of Commerce Executives Award of Excellence and an MSAE Diamond Award Honorable Mention. In 2002, volunteer involvement at the chamber was at low ebb. Board meetings did not achieve a quorum. Decisions were made unilaterally by staff. Douglas initiated committees that gave members a voice in the chamber’s services and programs. New communications vehicles, especially a biweekly e-newsletter, helped members identify opportunities for service, and they could easily click to volunteer. An annual, electronic survey provided further member input, identifying priorities and generating board consensus on a new, clear, specific multi-year strategic plan.




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