Five characteristics of effective enewsletters

Constant Contact recently named me as one of their All Stars.  Oooooo!  I wondered for a moment if this was like those pay-to-play “Who’s Who” directories but didn’t detect any financial strings attached to this great honor.  They say I qualified because I


      • Communicate with customers and members for all four quarters of the year
      • Update mailing lists often and obtain permission from my subscribers to contact them
      • Have high open and click-through rates and low bounce rates
      • Use mailing list sign-up tools like “Join My Mailing List” on my website or Facebook page
      • Use reports to gain insights about my contact list and online marketing activities

Golly.  Here I thought all that stuff was standard procedure for professional communications and they seem to think it’s something special.


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