If your website was an employee, you’d fire it.

“What would you do with an employee in your sales, public relations, marketing or advertising department who, on a daily basis, damages your company’s image by misrepresenting its goals and mission through misguided communication?” asks Mike Brian, partner at Salt Lake City-based Penna Power Brian Haynes.  Brian’s white paper suggests that you create a job description for your website and conduct a regular performance evaluation.

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