If your website was an employee, you’d fire it.

“What would you do with an employee in your sales, public relations, marketing or advertising department who, on a daily basis, damages your company’s image by misrepresenting its goals and mission through misguided communication?” asks Mike Brian, partner at Salt Lake City-based Penna Power Brian Haynes.  Brian’s white paper suggests that you create a job description for your website and conduct a regular performance evaluation.

Spread the word. Share this post!

2 Comments

Leave Comment

Your email address will not be published. Required fields are marked *


*

Follow

Get every new post on this blog delivered to your Inbox.

Join other followers: