I always enjoy being interviewed by Small Business Association of Michigan’s Mike Rogers for his “Business Next” audio interviews on the Michigan Business Network web channel. On October 15 I got to cover one of the most effective of public relations tool: Key messages and how to use them to make sure your important ideas make it on the air or into print. This is always an interesting topic during election season, as I wrote here two years ago, during the gubernatorial election. Anyway, here’s the link if you’d like to listen. You’ll have to use the “Prev Week” button to go back and find the story.