Marrying traditional and social media coverage

For our client The First Tee of Southeast Michigan, we combined traditional media relations with a social media strategy. The First Tee teaches children nine core values, within the framework of the game of golf We asked TV, radio and print media personalities to come to one of the The First Tee’s classes and talk about how one or more of the nine core values shaped their lives. While we’d have been happy if they mentioned the program, we knew we could generate social media mentions, as parents snapped photos and shared them. Fox Sports’ Trevor Thomspon spoke to a class, as did Lisa Grou, who wrote about the program on her blog, as seen here:

 

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