Think twice before doing your own PR

Should you be your own PR person? Many small businesses might think that doing their own PR is a good cost-cutting decision; however, the real cost might be to your business’s success. To a degree, you can do it yourself — but amidst all the demands of running your own company, hiring someone else with real experience to take care of your publicity might be the better option.  Here’s the rest of the story from the small business section of the American Express’s Web site. Thanks for Kim Adams for the source.  2/26/10

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