When it comes to capitalization, journalists follow “down style,” using capital letters sparingly and according to a precise set of rules.  This University of Michigan style guide nicely sums up the reasons and the rules.

And speaking of style, news business insiders may enjoy Twitter’s Fake AP stylebook. (Thanks to Kim Adams at gangofpour.com for this and much other tech support).

For a lesson in clear writing, read the Harvard Business Review.  They provide practical information about esoteric topics, yet they never use business industry jargon.  I’m no MBA, and I understand the articles, while recognizing that even a Fortune 500 CFO would value the information, too.

“Ad budget tight?  Call the P.R. Machine.”  Publicity in traditional and new media has been a high-value stand-in for mega-ad budgets recently, according to this article in the New York Times.  (You need a free account with the Times to read the whole thing).