Do you have a move that will pin your competition every time?

What is your unique selling proposition?  What differentiates your company from its competitors?

In the Sept. 19 New York Times, Kevin O’Connor, CEO of FindTheBest.com, said he learned business strategy from his work as a wrestling coach.

“You have to be the best at one thing, and it usually comes down to one thing that you’re better at than anyone else,” he said.  “You have to have a favorite move, and even if the opponent knows that move is coming, you should be so proficient at it that he can’t stop it.”

Is your brand that powerful?

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