Perhaps you work for a local or county government, or are a professional planner, working on their behalf. You help communities plan for their futures to make life better for the people who live, visit and work there. You may plan physical things – land use, streetscapes, traffic, downtowns, corridors – or activities — recreation services, business attraction, crime prevention.

Those plans must be based on the needs and desires of citizens and business owners, but they are often hard to research. They may not know you need their input, or may think they’re not affected. The worst case scenario happens when they opt out of the planning process, then discover, late in the game, that they oppose the results, and rise up in protest. Telling them, “you had a chance to participate and you didn’t,” may be true, but it won’t fix your problem. The Douglas Communications Group uses a wide menu of public relations tools to help planners find and engage people in their communities, including publicity, direct mail, neighborhood associations, civic groups and the Internet.

 

sharlan douglas

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