For an imminent issue of the Small Business Association of Michigan’ magazine, I wrote an article about creating effective promotional literature. I’ve covered this topic before on the blog. In both instances, I made a strong case for hiring and trusting a graphic designer.
Think of your company’s graphic designer as your barber or hair dresser. You need somebody who cares about how you look and has a track record of making other people look good. You need someone who listens and cares. You need a relationship. That’s why I recommend a request for qualifications (RFQ) process to choose a designer. Certainly ask about their billing rates, but base your decision on whether you like their work, whether their other clients like them and, most important, whether you like them.