You’ve changed, you’ve cut back and you’ve survived. Maybe you’ve even grown stronger through adversity. Some competitors have fallen by the way, but guess what? You’ll find the other survivors competing for what’s left of yor market. So how are you going to beat them?
You can’t just wait to grow along with the economy. If you’re ever canoed on a river, you know that you can only steer if you’re going faster than the current. You can only outrace your competitors by paddling faster.
You’ve innovated to stay afloat; now you must innovate in your marketing. Invest in new initiatives that will differentiate yourself from your competitors and go after them while they’re still drifting with the current.