The annual conferences and expos held by trade and professional associations provide a natural opportunity for those associations to generate publicity. Reporters may want to interview the national experts brought in to speak at the event. Unfortunately, those big events absorb the staff, making it hard for them to find time to focus on a publicity campaign. Douglas Communications Group can provide timely, temporary assistance to help associations capitalize on those opportunities.
October is National Community Planning Month and the Michigan Association of Planning had scheduled Mitchell Silver, president-elect of the American Planning Association, to speak at its October conference. Silver generously wrote a 300-word essay on the importance of planning which we offered to the op-ed pages of daily newspapers around Michigan. Kelli Kavanaugh, development reporter for the E-zine Model D, interviewed Silver, resulting in this article.