There are trends in Internet design, and those trends are not driven by the fashion world; they’re driven by data. Web creators are all about what works. They are constantly testing and refining and they have discovered that readers are tired of visual noise. They don’t want flash, animation and intro pages. They want to get the information and get on with their business.
Website Magazine effectively made this case in this article. It says websites are getting quieter. It argues for clearer calls to action, simpler color schemes, better mobile compatibility, larger images, simpler typography, more video, more prominent social icons and shorter registration forms. Simply put, websites should be simpler. (Thanks to Kim Adams of Professional Pours for this tip.)