What NOT to do in a PR crisis

The American Express Open Forum frequently offers concise, useful articles on marketing and public relations issues.  They recently described the seven mistakes that can make a bad crisis situation worse.

 

  • Distancing yourself from the problem
  • Lacking quick, tangible action to remedy the situation
  • Looking insincere in front of the media
  • Writing a boring news release and letting things be
  • Keeping the CEO out of view
  • Having vague communications

Read the entire article here.

 

Spread the word. Share this post!

Leave Comment

Your email address will not be published. Required fields are marked *


*

Follow

Get every new post on this blog delivered to your Inbox.

Join other followers: