The American Express Open Forum frequently offers concise, useful articles on marketing and public relations issues. They recently described the seven mistakes that can make a bad crisis situation worse.
- Distancing yourself from the problem
- Lacking quick, tangible action to remedy the situation
- Looking insincere in front of the media
- Writing a boring news release and letting things be
- Keeping the CEO out of view
- Having vague communications
Read the entire article here.