What NOT to do in a PR crisis

The American Express Open Forum frequently offers concise, useful articles on marketing and public relations issues.  They recently described the seven mistakes that can make a bad crisis situation worse.


  • Distancing yourself from the problem
  • Lacking quick, tangible action to remedy the situation
  • Looking insincere in front of the media
  • Writing a boring news release and letting things be
  • Keeping the CEO out of view
  • Having vague communications

Read the entire article here.


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