Here are conclusions from a study done between August 2007 to October 2010, evaluating 1.64 million status updates with 7.56 million comments.
- The most activity occurs at 11 a.m., 3 p.m. and 8 p.m. with the biggest activity occurring around 3 p.m.
- The most popular day and time of the week is Wednesday at 3 p.m.
- Sundays are slowest
The study said that posts that are published in the morning will receive more comments than posts published in the afternoon. The morning posts are 40% more effective. The most popular time of the hour is 00:00 to 00:15.
So update your status between 11 and 11:15 a.m., especially on Wednesdays.
Thanks to HKO Media for the analysis.