When should you update your Facebook status?

Here are conclusions from a study done between August 2007 to October 2010, evaluating 1.64 million status updates with 7.56 million comments.

    • The most activity occurs at 11 a.m., 3 p.m. and 8 p.m. with the biggest activity occurring around 3 p.m.
    • The most popular day and time of the week is Wednesday at 3 p.m.
    • Sundays are slowest

The study said that posts that are published in the morning will receive more comments than posts published in the afternoon. The morning posts are 40% more effective. The most popular time of the hour is 00:00 to 00:15.

So update your status between 11 and 11:15 a.m., especially on Wednesdays.

Thanks to HKO Media for the analysis.


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  1. Pingback: Aaaand the best time to post on Twitter and Facebook is .... | Douglas Communications Group

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