“You have to present your story in THEIR context, not yours”

It doesn’t matter if you’re the expect in your subject or product. You can’t sell it unless you can tell it in terms that are relevant to the customer. So says Kon Leong of ZL Technologies in this January 19 New York Times article. I also like his comment, “When you’re brainstorming, you have to suspend disbelief.” We often describe live theater as “The willing suspension of disbelief.” We give ourselves up to laughter, tears and enlightenment even though we know those are just actors on a stage with artificial sunshine and painted scenery.

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1 Comments

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